The Three Comma Code
Written by Ed Bailey 2020
This is a post that I created back in 2016 when I was just starting this journey. It’s fascinating how much has changed - and yet the fundamental strategy is just the same.

My biggest dream in life is to walk around not knowing the time of day. In other words, I want to be so secure financially that I can spend every waking moment pursuing joy and helping people without thinking about the time or financial trade-offs. I am a firm believer in maximizing my life in terms of experiences and I want to spend the rest of my days building great relationships and pursuing great experiences with great people.

I have developed a framework that helps me to pursue this dream, so I thought I would share and solicit feedback:

Revenue Generation
Core – This is your ‘9 to 5’ paycheck; the steady source of income that comes at least twice a month
Hustle – This is something you can do to get cash immediately or on an hourly basis; examples include cutting hair, writing resumes, driving Uber or Lyft
Windfall – This is a hobby that you enjoy doing with or for others that has an occasional big payoff; examples include wedding planning, public speaking, poker
Business – This is something that you build over time based on an area of passion and expertise that has a long-term payoff and that you can either sell or hand off to someone else to run in the future

Revenue Distribution (post tax)
Live – 60% – all life expenses should be taken care of with this pot
Love – 20% – love yourself by setting aside 20% for wealth generation
Laugh – 20% – have some fun and splurge on yourself, your friends, and your passions, you earned it 🙂

Wealth Generation
Have $1,000 in cash immediately available at any time
Have a liquid fund of 6 months of living expenses
Invest up to $100,000 in the stock market and leave it alone; take Warren Buffett’s advice and invest in an index fund like the S&P 500
Invest up to $1,000,000 in real estate; focus on areas with growth potential that you are familiar with and partner with a great realtor and property manager
Invest up to $10,000,000 in other businesses in order to diversify your risk; again focus on what you are familiar with and work with great business and financial advisers

Build a Team that Wins
View yourself as an enterprise – you are the CEO of your life
Build a great team – this team should consist of:
Board of directors: 5 or 7 of the people you trust in life; must be a diverse group with different perspectives; this board will help you make the tough trade-offs

An expert in the following areas:
Lawyer (Business and Personal)
Taxes
Real Estate
Sales
Marketing
Personal Finance
Communication
Operations
Psychologist
Personal Trainer
Dietitian or Nutritionist
Technology (IT)
Computer Science/Engineering (coding and building)
Webmaster

Then focus on hiring and partnering with people who have at least one skill that they are better at than you are – then share your context and empower them to deliver.

I believe that if anyone can execute against this plan, they have a real shot at 3 commas.

So you might ask, what can I do now to get started?
Invest your time the same way that you will invest your revenue
Live – 60% – this is your core revenue and learning time
Love – 20% – this is your time taking care of you (health, meditation, sleep, etc.)
Laugh – 20% – pursue fun experiences by yourself, with your friends, and connected to your passions, you earned it 🙂

Everyone can choose how to invest their time, even if the resources aren’t available in terms of finances.

I plan to continue to share my journey and I would love to hear about yours.

Ed Bailey


Ed Bailey helps professionals learn how to increase income and increase happiness.  He is an expert at easy ways of helping professionals cultivate relationships, work efficiently, and create windfalls of opportunity for growth.
If you're interested in accelerating your career trajectory then definitely reach out and request a free strategy session today.
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